Making fashion care
look modern and
feel seamless
Clothes are mass produced, bodies are not
Alternew believes your clothes should make you feel empowered and confident when you walk into a room.
We believe our clothing should be made to fit our bodies, not the other way around, and we’re determined to change it.
With a few simple adjustments, mass-produced clothing can have a bespoke fit.

Let’s find you something alternew to wear.
Convenience
- Alterations should be easy.
- Our technicians come to you wherever you are.
Inclusivity
- Getting something altered or fixed should never mean being judged.
- We prioritize training technicians in body-affirming alterations.
Sustainability
- Keeping the clothing we already have for longer is the single best thing we can do for the planet.
- Let’s reduce just like Dawn from The Babysitter’s Club taught us.