“Sometimes what you’re looking for is already there”. – Aretha Franklin
Clothes are Mass Produced, Bodies Are Not
Alternew believes your clothes should make you feel empowered and confident when you walk into a room.
We believe our clothing should be made to fit our bodies, not the other way around, and we’re determined to change it.
With a few simple adjustments, mass-produced clothing can have a bespoke fit.
Say goodbye to the ānothing fitsā blues.
Why Alterations Matter
The one-cut-fits all model of mass-market clothes was designed for fashion companies, not for you. Often a few stitches in the right place are all it takes to bring your mood from Oscar, the Grouch to Rihanna-on-vacation.
…For the Planet
The fashion industry is the second only to the oil industry in its environmental impact. Feeling confident and looking good shouldnāt be on par with oil refineries drilling in our oceans. The most meaningful way we can reduce the pollution, waste, and human cost of the fashion industry is to keep what we have in our closets for longer.
Making Sustainability the Right Fit for your Life
Letās be honest. Alterations can be a drag. Itās inconvenient, you donāt know where to go, and you usually end up with a judgy dry cleaner asking why you didnāt buy a dress in the right size. Alternew is committed to making alterations work for your lifestyle. Weāll come to you, or you can come to us. Scheduling is a breeze through our digital experience, and weāre bringing alterations into the body-positive world with a body-affirming tailoring approach.
