alternew founders

Fashion and Tech industry practitioners brought together by a shared circular fashion mission.

NANCY RHODES, CEO

Footwear designer, Director, Product development @ Kenneth Cole, Totes, Izod, Khombu, Eddie Bauer, Rampage, Sugar, Dereon, Akademics + private label

Customers Costco, Target, Marshalls/TJ Maxx, + more

M.S.A., Impact Focused Business & Sustainability @ GCNYC

B.A., Art & Business @ University of Oregon (Go Ducks!)

RACHEL STERLING, CTO

Data and Analytics Director @ Series B Startup, Spruce

Business Innovation Engineer @ Bulgari SpA

CRM Analytics @ Valentino SpA

Customer Strategy Consultant @ Accenture

M.B.A., Luxury Business Management @ SDA Bocconi

B.S., Mechanical Engineering @ Rice University